10/20/2023 0 Comments Marvel comics comixologyThe third audience, the "Internet-savvy," prefer to read comics and graphic novels digitally. The second audience are the "classier" readers, who like to consume comics that have been bound as graphic novels. These are the readers who wait anxiously for new printed issues every Wednesday. The first audience is the traditional comic book fan, who Wolk describes as "old-school". Wolk explains in a Wired Magazine article titled "The iPad Could Revolutionize the Comic Book Biz - Or Destroy It", that the comic book industry has identified three distinct audiences, which must be catered to in different ways in order to maximize profits. By balancing their print and digital markets, Marvel has largely avoided the economic difficulty and conflict experienced in a number of other print industries. In his discussion of the 2009 launch of ComiXology's digital comic book reader for the iPhone and the 2010 launch of the iPad, Douglas Wolk points out that Marvel pulled digital copies of a comic in order to prevent direct competition with brick and mortar stores. So sacrosanct is this tenet that in November 2010, when Marvel accidentally released the second issue of Ultimate Comics Thor digitally a week before it was supposed to hit stores, the publisher pulled the issue and temporarily locked the copies of everyone who’d already bought it" (Wolk). "Releasing new comics digitally, goes the theory, would erode the shops’ customer base.
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